Even though the host DAW Pro Tools is now sub-only and used heavily in post, Izotope has decided their dedicated tool for post will only be sold under perpetual licences for the moment. I'm just a mixer that benefits from it, I can't imagine those in post who rely on it much more having to sign up for a subscription.The one thing that isn't in a subscription package is RX Advanced. Like I said in an earlier post, I can do without Ozone, I just really hope they don't do the same for RX. Thats one of the dumbest things I've ever read. But there should be a way to pay for the work, I feel? And yeah, we wouldn't be buying a new EQ every month if they were 2k a pop!Lol at communism being good for plugin development. I imagine the workload in coding a new, exciting, state-of-the-art plugin must be huge, it's just the nature of data that makes a steep price very hard to swallow. I kinda wished plugins would cost as much as a piece of good hardware. But there should be a way to pay for the work, I feel? And yeah, we wouldn't be buying a new EQ every month if they were 2k a pop! It has only yeilded terrible solutions so far: think Spotify, sub services for ITB audio tools and the like.
They're trying to stay afloat, while the decades-old problem of how to make money off of something - data - that can be copied for free still stays unsolved. I'm not that sure they're "greedy" but just that the whole bussiness is eroding itself. Unlike in some other areas of commerce, in plugins and such there's no difference between what the 1% and the 99% are using, and prices must reflect this.Īnother thing.Somebody mentioned communism - as a negative, though - earlier here, and it made me think that perhaps we'd benefit for more open-access software built with state funding in university labs or as side products of some more economically feasible researchy done by private firms and what have you.Īnyway, back to iZotope. Of course, the situation is a bit different for professionals, but it's the masses that create the market, so if more shiny things is what they want then so be it.
We're spoiled for choice and all the forums dedicated to ITB music-making (like VI Control) are full of people trying to reason to themselves why they just need to buy the latest Spitfire library even though they have tens of unopened products waiting in line. Or think about how easy it is to say stuff like "their products sound dated" when truth is you have never tried the said product save for browsing its templates (which is a result of our ever-tightening deadlines and competition.). They've transformed at least a generation's worth of electronic musicians, composers and sound designers, while it's only a few years ago when they came up with new instruments. I don't know anything about selling plugins, but from the customer's POV at least, the whole industry seems like it accelerated itself into an untenable situation.Ĭonsumers demand new stuff all the time, one bad review can cause a rumor that sinks your ship when the competition is so much about reputation built partly on hearsay, and the prices are so low I can't understand how anyone thinks it worthwhile as a bussiness save for the biggest ones.Īnd look at how people are bashing, say, NI for not being "innovative anymore".